Retail Sales

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Your Best Customers

Monday, February 18th, 2008

What are you doing to retain your best customers? Did you know most customers and salespeople take their best customers for granted.
If sales are pouring in everyone celebrates but if sales drop off there are excuses. Remember 20% of all your customers will be doing 80% of your business and you need to take care […]

How to Keep Customers

Sunday, December 9th, 2007

Most businesses take their customers for granted. Most sales people do the same. Many companies waffle on about how much their customers love them but do nothing to keep them. In the distribution business it is always “Push Push Push” by the supplier. Being proactive seems very difficult for most people and believe it or […]

A Missed Sale

Saturday, December 8th, 2007

Recently I went to a major retailer with the intention of purchasing a new Apple Mac Pro computer. I had a sincere desire to purchase.
I was looking at the various models on show and I suspected the prices advertised were higher than I had seen in most other stores. After a time spent looking I […]

Selling HIFI in England

Thursday, December 6th, 2007

During 2004 I was working in England for an International Speaker manufacturer. One morning I was in a HIFI store in West London; when to my surprise a customer walked in ASKING to buy a Pioneer DVD player displayed in the window. The salesman suggested to the customer to return the next day and speak […]

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